{"id":42697,"date":"2016-06-29T19:19:39","date_gmt":"2016-06-29T23:19:39","guid":{"rendered":"http:\/\/loveoporaqui.com\/web1\/?p=42697"},"modified":"2016-06-29T19:19:39","modified_gmt":"2016-06-29T23:19:39","slug":"netflix-cambio-su-logo-y-asi-lo-recibieron-en-redes-sociales-internesis-con-jacky-fontanez","status":"publish","type":"post","link":"https:\/\/loveoporaqui.com\/web1\/netflix-cambio-su-logo-y-asi-lo-recibieron-en-redes-sociales-internesis-con-jacky-fontanez\/","title":{"rendered":"Netflix cambi\u00f3 su logo y as\u00ed lo recibieron en redes sociales, Internesis con Jacky Font\u00e1nez"},"content":{"rendered":"<p><strong><a href=\"https:\/\/loveoporaqui.com\/web1\/wp-content\/uploads\/2016\/06\/jackie.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-42406\" src=\"https:\/\/loveoporaqui.com\/web1\/wp-content\/uploads\/2016\/06\/jackie-300x211.png\" alt=\"jackie\" width=\"300\" height=\"211\" srcset=\"https:\/\/loveoporaqui.com\/web1\/wp-content\/uploads\/2016\/06\/jackie-300x211.png 300w, https:\/\/loveoporaqui.com\/web1\/wp-content\/uploads\/2016\/06\/jackie.png 764w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Netflix<\/strong> lanz\u00f3 el nuevo logo para identificar su aplicaci\u00f3n y redes sociales con una simple ene en color rojo sobre un fondo negro.<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"0\">\n<div id=\"twitter-widget-0\" class=\"EmbeddedTweet EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo\" lang=\"es\" data-click-to-open-target=\"https:\/\/twitter.com\/angeljimenez\/status\/744968096981655552\" data-iframe-title=\"Tweet de Twitter\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"ene|feb|mar|abr|Mayo|jun|jul|ago|sep|oct|nov|dic\" data-dt-am=\"AM\" data-dt-pm=\"PM\" data-dt-now=\"ahora\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"h\" data-dt-second=\"segundo\" data-dt-seconds=\"segundos\" data-dt-minute=\"minuto\" data-dt-minutes=\"minutos\" data-dt-hour=\"hora\" data-dt-hours=\"horas\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-tweet-id=\"744968096981655552\" data-twitter-event-id=\"5\">\n<article class=\"MediaCard\n           MediaCard--mediaForward\n\n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\">\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 800px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle\" data-style=\"padding-bottom: 100.0000%\"><a class=\"MediaCard-mediaAsset\n                    NaturalImage\n\" href=\"http:\/\/twitter.com\/angeljimenez\/status\/744968096981655552\/photo\/1\" data-scribe=\"element:photo\"><img decoding=\"async\" class=\"NaturalImage-image\" title=\"Ver imagen en Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/ClaoiHNWIAAvDWw.jpg:small\" alt=\"Ver imagen en Twitter\" width=\"820\" height=\"820\" data-srcset=\"https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FClaoiHNWIAAvDWw.jpg%3Alarge 820w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FClaoiHNWIAAvDWw.jpg 820w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FClaoiHNWIAAvDWw.jpg%3Asmall 680w\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded \n<p>                    is-deciderHtmlWhitespace\" cite=\"https:\/\/twitter.com\/angeljimenez\/status\/744968096981655552\" data-tweet-id=\"744968096981655552\" data-scribe=\"section:subject\"><\/p>\n<div class=\"Tweet-header u-cf\">\n<div class=\"Tweet-brand u-floatRight\">\n<div class=\"Icon Icon--twitter \" title=\"\"><\/div>\n<\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\"><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\"><\/div>\n<\/div>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"1\">\n<div id=\"twitter-widget-1\" class=\"EmbeddedTweet EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo\" lang=\"es\" data-click-to-open-target=\"https:\/\/twitter.com\/Mil90\/status\/745026637926899715\" data-iframe-title=\"Tweet de Twitter\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"ene|feb|mar|abr|Mayo|jun|jul|ago|sep|oct|nov|dic\" data-dt-am=\"AM\" data-dt-pm=\"PM\" data-dt-now=\"ahora\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"h\" data-dt-second=\"segundo\" data-dt-seconds=\"segundos\" data-dt-minute=\"minuto\" data-dt-minutes=\"minutos\" data-dt-hour=\"hora\" data-dt-hours=\"horas\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-tweet-id=\"745026637926899715\" data-twitter-event-id=\"6\">\n<article class=\"MediaCard\n           MediaCard--mediaForward\n\n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle\" data-style=\"padding-bottom: 50%\">\n<div class=\"MediaCard-mediaAsset\n                ImageGrid\n                ImageGrid--2\n                ImageGrid--roundedTop\n                \"><a class=\"ImageGrid-image\n                  ImageGrid-image-1\n                  CroppedImage\n\n                  CroppedImage--fillHeight\" href=\"http:\/\/twitter.com\/Mil90\/status\/745026637926899715\/photo\/1\"><img decoding=\"async\" class=\"CroppedImage-image js-cspForcedStyle\" title=\"Ver imagen en Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/ClbdxHiXIAAqkjz.jpg:small\" alt=\"Ver imagen en Twitter\" width=\"600\" height=\"300\" data-srcset=\"https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FClbdxHiXIAAqkjz.jpg%3Asmall 600w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FClbdxHiXIAAqkjz.jpg%3Alarge 600w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FClbdxHiXIAAqkjz.jpg 600w\" data-style=\"left:-50%;\n                    ;\" \/><\/a>La estrategia de rebranding cambi\u00f3 la imagen en sus redes sociales y en la aplicaci\u00f3n de la plataforma, mientras que el logo de su sitio web permanece con el logo original en donde se lee el nombre Netflix.<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<p>Netflix report\u00f3 en el primer trimestre de 2016 81.5 millones de suscriptores a nivel mundial, mientras que si inversi\u00f3n en publicidad reportada en 2014 fue de 121 millones de d\u00f3lares tan solo en Estados Unidos, esto de acuerdo a Kantar Media y <em>Wall Street Journal<\/em>.<\/p>\n<p>El cambio en su logo y su impacto positivo que ha tenido en redes sociales, recuerda otras apps que han hecho rebranding con sus logo, pero han obtenido cr\u00edticas en redes sociales por el cambio.<\/p>\n<p>Un ejemplo de ello es Instagram, que cambi\u00f3 el logo de su aplicaci\u00f3n y gener\u00f3 una serie de cr\u00edticas debido al cambio radical que tuvo en comparaci\u00f3n con su tradicional logo.<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"4\">\n<div id=\"twitter-widget-4\" class=\"EmbeddedTweet EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo\" lang=\"es\" data-click-to-open-target=\"https:\/\/twitter.com\/krjmarketing\/status\/741435281060962306\" data-iframe-title=\"Tweet de Twitter\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"ene|feb|mar|abr|Mayo|jun|jul|ago|sep|oct|nov|dic\" data-dt-am=\"AM\" data-dt-pm=\"PM\" data-dt-now=\"ahora\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"h\" data-dt-second=\"segundo\" data-dt-seconds=\"segundos\" data-dt-minute=\"minuto\" data-dt-minutes=\"minutos\" data-dt-hour=\"hora\" data-dt-hours=\"horas\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-tweet-id=\"741435281060962306\" data-twitter-event-id=\"8\">\n<article class=\"MediaCard\n           MediaCard--mediaForward\n\n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\"><a class=\"MediaCard-borderOverlay\" tabindex=\"-1\" title=\"Ver imagen en Twitter\" href=\"http:\/\/twitter.com\/krjmarketing\/status\/741435281060962306\/photo\/1\"><span class=\"u-hiddenVisually\">Ver imagen en Twitter<\/span><\/a><\/p>\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 850px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle\" data-style=\"padding-bottom: 56.0000%\"><a class=\"MediaCard-mediaAsset\n                    NaturalImage\n\" href=\"http:\/\/twitter.com\/krjmarketing\/status\/741435281060962306\/photo\/1\" data-scribe=\"element:photo\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image\" title=\"Ver imagen en Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/CkobdOcVEAIXKuI.png:small\" alt=\"Ver imagen en Twitter\" width=\"850\" height=\"476\" data-srcset=\"https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCkobdOcVEAIXKuI.png%3Alarge 850w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCkobdOcVEAIXKuI.png 850w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCkobdOcVEAIXKuI.png%3Asmall 680w\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded \n<p>                    is-deciderHtmlWhitespace\" cite=\"https:\/\/twitter.com\/krjmarketing\/status\/741435281060962306\" data-tweet-id=\"741435281060962306\" data-scribe=\"section:subject\"><\/p>\n<div class=\"Tweet-header u-cf\">\n<div class=\"Tweet-brand u-floatRight\">\n<div class=\"Icon Icon--twitter \" title=\"\"><\/div>\n<\/div>\n<div class=\"TweetAuthor\" data-scribe=\"component:author\">Ante estos casos es importante destacar que las aplicaciones m\u00f3viles est\u00e1n logrando avanzar a la par de la mano de un consumidor m\u00f3vil cuya proyecci\u00f3n para este 2016 es que existan cuatro mil 610 millones de ellos en el mundo, esto de acuerdo a una proyecci\u00f3n de eMarketer y AP.<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Netflix lanz\u00f3 el nuevo logo para identificar su aplicaci\u00f3n y redes sociales con una simple ene en color rojo sobre un fondo negro. La estrategia de rebranding cambi\u00f3 la imagen en sus redes sociales y en la aplicaci\u00f3n de la plataforma, mientras que el logo de su sitio web permanece con el logo original en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[27],"tags":[],"class_list":["post-42697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internesis"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/loveoporaqui.com\/web1\/wp-content\/uploads\/2016\/06\/1466511168-2050.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/posts\/42697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/comments?post=42697"}],"version-history":[{"count":1,"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/posts\/42697\/revisions"}],"predecessor-version":[{"id":42699,"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/posts\/42697\/revisions\/42699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/media\/42698"}],"wp:attachment":[{"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/media?parent=42697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/categories?post=42697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loveoporaqui.com\/web1\/wp-json\/wp\/v2\/tags?post=42697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}